There are currently two ways of web positioning within the marketing field, whose main difference liesin the required response periods, i.e. in their short/long-term characteristics.

On one hand, if you want to compete with immediate impact for the first positions that search engines give to a specific query, the available option is the SEM (Search Engine Marketingof PPC (Pay Per Click), through which, the advertiser can reach its publicity objectives with investments that depend on the sector, paying a variable price for each of the clicks or impressions received. With regard to the management of these services, the following is a list of the various phases that usually make up a SEM positioning strategy in operation:

• Product/services and objetives study. Market analysis
• Budget forecast preparation and delivery to the client
• Campaign configuration (keywords insertion, definition of bidding strategy, demographic segmentations by target or target audience, by theme or type of content...)
• Campaign launch (with active time period previously established by the client)
• Performance and optimization review (irrelevant web traffic control, segmentation readjustments, bid adjustments modifications, etc.)
• Reports delivering to the client (periodicity defined by the client itself)

Regarding the above mentioned positioning payment service, DBF is a certified Google's partner SEM agency.

On the other hand, if you want to build a medium/long term positioning project, where the results begin to be perceptible from the sixth month of work, and without this supposing at the same time loosing the characteristic effects temporality of SEM strategies, our option is SEO (Search Engine Optimization) or "organic positioning".Search Engine Optimization) o posicionamiento orgánico.

Unlike SEM, SEO positioning strategy bases all its operational effectiveness on technical web components that guarantee an optimal user experience (from a semantic and structural point of view), usability, accessibility and a set of requirements collected by the latest Google positioning algorithm.

Fulfilment review of the aforementioned elements is included in reports addressed to first-time clients.

Would you like us to evaluate your website from an organic positioning perspective or perhaps learn more about the short-term effectiveness offered by SEM strategies? Do not hesitate for a second and get in touch with us. Let your projects in specialists hands.